Business Insights

Matt Brown Media Launches Online Storytelling Community

Making the decision to start podcasting was a terrifically bad idea for many reasons. I had no listenership, there was no market and quite frankly I had no idea what I was doing.
18 months later however, and I have built a loyal listenership in 100 countries around the world without spending a cent on advertising.
This […]

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RaizCorp Power Hour Talk [The Big Red Button]

Making the decision to start podcasting was a terrifically bad idea for many reasons. I had no listenership, there was no market and quite frankly I had no idea what I was doing.
18 months later however, and I have built a loyal listenership in 100 countries around the world without spending a cent on advertising.
This […]

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Podcasting Trumps Radio [First South African Podcasting Data Released]

My company Matt Brown Media is currently underway with the largest independent research initiative into the South African podcasting industry. The response and support from the media has been great with Bizcommunity, Times Media Group, Entrepreneur Magazine & IT Web all helping to drive awareness and traction of the research project.

Radio vs Podcasting
One of the […]

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7 Signs Your Business Has A Positioning Problem [And Why Familiarity Kills Businesses]

There is a new status-quo emerging in the business world and it can all be summed up with one word: “Familiar”.
Competitive rivalry has a habit of forcing business owners to slavishly copy what has worked in the past, casting their services ever wider with the hope of catching new customers in the process.
From a market […]

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The Business Plan Is Dead [Long Live The Business Case]

We are living through the most disruptive period in our history. One only needs to consider companies like AirBNB, uBer, WhatsApp and Tesla to understand how quickly established companies can become disrupted by new entrants into the market.
In today’s digitally enabled business economy, tried and tested approaches to business strategy and planning are simply not designed […]

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The Seven Key Pillars of A Successful Startup Culture [And Why Culture Beats Strategy]

Note: Building a great startup culture is a focus of the StratLab for Startups event.

Click here for full info and to get R500 off your ticket price (Enter code “MBSDK88”).
Culture eats strategy for breakfast. Every time. This is especially true in the world of startups. I liken a startup to flying a plane, and then attempting […]

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12 Signs Your Business Model May Be Broken [How To Manage Disruptive Technology]

 
The Death of A Business
The death of a business is not like a car crash and as sudden as many tend to presume, but disasters do happen whether you are prepared for them or not.
History shows us that the warning signs for an industry or business are often present 1 – 3 years before disaster […]

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The StratLab Workshop [How To Scale And Grow Your Business]

The fourth industrial revolution has begun. Across all industries, the acceleration of innovation and the velocity of disruption are hard to comprehend or anticipate, even for the best connected and most well informed companies.
There is clear evidence that the technologies that underpin this revolution are creating entirely new ways of serving existing needs and enable […]

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The Future Of Advertising Agencies [And The Exponential Irrelevance Bomb]

On two recent podcasts, here and here, we discussed the future of the industrial advertising complex and made a prediction that big brands would take their agency competencies in house, which this week came true:

So why is this type of acquisition happening in the market?
Well, here’s my take on it…
A Diminishing Traditional Value Exchange
Big brands have paid […]

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Is Your Business Digitally Competitive? [And The Digital Health Score System]

The Impact of Digitization On Business
Our digital business consultancy was built to help business executives and business owners navigate the consistently changing business environment.
We work with technology, data and design lead thinking to help our clients do this and we have had some amazing successes, which you can read out about here.
Our clients have typically […]

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