Making the decision to start podcasting was a terrifically bad idea for many reasons. I had no listenership, there was no market and quite frankly I had no idea what I was doing.
18 months later however, and I have built a loyal listenership in 100 countries around the world without spending a cent on advertising.
This is a classic example of how the media landscape is shifting towards on-demand mobile based content consumption and the combination of storytelling, marketing and innovation on podcasts is proving to be one of the most powerful forms of new media marketing.
We All Have a Story to Tell
I am often asked by people, why the Matt Brown Show and podcast has succeeded where so many others have failed and I always give the same answer: “Because my guests tell the best stories”. Here’s the thing about stories…
You don’t have to be powerful, famous, or extraordinary to have a great story to tell. We all walk many different paths in life, and our lives are stories that we constantly invite others to help us create, share and live, for our stories convey meaning and shape the truths that we have come to believe.
I think we all want to leave a mark on the world and we all want to be remembered. Creating and sharing your unique story and then sharing it with the world is the best way to do just that.
A Community for SA Storytellers
Off the back of receiving numerous requests to help consumers and businesses to tell their stories, my company Matt Brown Media has just launched an online platform called Get Podcasting.
It is designed to help you craft, produce and share stories with the world through podcasting.
The best news is that for a limited time only, it’s free to join. You can register here:
So, join the community now to discover how you can tell better stories to the communities and people that you hold dear.